End of Campaign Recap · Best Of Santa Barbara Voting Campaign 2026
Compass showed up. Santa Barbara voted.
Compass Santa Barbara/Montecito won Best Of Real Estate Company in 2025. For the final week of 2026 voting, its Meta ads reminded Santa Barbara and Montecito to vote Compass again.
Meta (FB + IG)7 daysSanta Barbara and Montecito
15.2K
Total ad appearances
225
Total clicks
1.49%
Engagement rate
Meta Performance
Two audiences, one ballot
8.0K
Total people reached
4x
Average agent frequency
1.9x
Average resident frequency
Local residents across seven zip codes and Santa Barbara agents saw the same ads all week, each appearance encouraging the vote and Compass's name recognition together.
01
Compass stayed top of mind with its own agents
A 61% match rate, 83 of 136 agents matched to Meta profiles. Agents saw the ads about 4 times over the week and clicked through at 6.21%, an engagement rate more than 5x higher than the national benchmark.
02
Meta found the audience Compass couldn't target
Housing ads can't target by age or gender, but Meta is the best at zeroing in on a niche audience who will engage with your content. So Meta finds those people, and then shows ads to more people like them. For The Best of Santa Barbara, this meant local women 55 and older produced a quarter of the campaign's engagement.
03
Above the 1.16% national benchmark
Santa Barbara residents engaged with the ads at 1.38%, about 1.2x higher than the national benchmark.
Vote Compass the Best Real Estate Company 2026
Creative
One message, three variations
Compass Santa Barbara designed three concepts, each in feed and story sizes.
Sunset palms
10.4K local appearances · 1.31% engagement rate
Coastline, 2025 winner badge
3.4K local appearances · 1.66% engagement rate
Editorial black, 2025 winner badge
1.1K local appearances · 1.14% engagement rate
What's Next
The vote closed. Two things are still in motion.
Winners announced October 22
The Independent publishes the 2026 Best Of results in its October 22 issue, in print and online.
A head start on the next campaign
Anyone who liked, commented, or clicked on these ads became an audience Compass can reach again. The next campaign starts with people who already know the name.
The receipts
Full performance data
Compass and the Compass logo are registered trademarks of Compass, Inc. All use of these marks, trade names, logos, and related intellectual property on this site is made solely on behalf of independently licensed, Compass-affiliated real estate agents and professionals. Such use is limited to the facilitation of marketing and advertising services provided to those agents and does not imply affiliation with, endorsement by, authorization by, or any official connection to Compass, Inc., its subsidiaries, or its affiliates. Lead Gen Lab, LLC, operating under the trade name Hugo Digital Ads, is an independent marketing agency and is not a subsidiary, partner, or representative of Compass, Inc.
